Here our digital agency in Manchester, show you concepts of advanced On-Page-SEO
As we move forward from keyword placement to more advanced methods of topic targeting, you’ll find it’s actually quite easy to incorporate certain concepts into content. Whilst there are those who don’t have the knowledge and know how to calculate semantic relationships and entity occurrences, there are a few simple steps that can be taken when creating optimised content. Here our digital agency in Manchester shows you just some of the concepts of advanced On-Page-SEO.
Keyword research should be at the base
Although individual keywords will no longer form the foundation of the content you create, it will still very much begin with decent keyword research. It’s important to know what terms you’re targeting along with relative competition around those keywords. Ultimately your goal is to connect the content with the exact keywords people will be typing into the search box.
Research topics and themes
It’s a good idea to resist researching just single keywords and instead go toward exploring keyword themes. It’s also important to examine secondary keywords related to each. Ask yourself this, when people talk about your product or service, what words do they use to describe it and what are the properties of your subject? The answers to these will make up supporting keyword phrases to help build content around your central theme.
Use natural variations in language
This is incredibly important yet something that gets ignored time and again. During keyword research it’s helpful to identify common ways that searchers may refer to you and make sure you include these in your content where appropriate. Semantic keyword research is invaluable in this process, this is something our SEO agency in Manchester can help with.
Put important content in important sections
It’s a simple yet effective concept but it’s best to avoid footers or sidebars for important content. Your most important content should be put in the most visible place possible where everyone can find it and people can get easy access to it. Don’t bother trying fancy CSS for this; just keep things sweet and simple.
Structure content in an appropriate manner
Headers and paragraphs, lists and tables all provide structure to content so that search engines understand your topic targeting. A great webpage will be similar to a good university paper i.e. proper introductions, conclusions, topics organised into paragraphs, spelling and grammar too.
Make sure your content answers as many questions as possible
Good content will always answer questions. A top ranking for any search means the search engine believes your content answers the question or query best. You need to deserve the top ranking by answering the questions and offering the best possible user experience.
At the end of the day we don’t need a super computer to create better content however we do need a certain amount of knowledge and know how. If you find yourself flailing somewhat in this area then that’s where our digital agency in Manchester can help.