The ten benefits of digital marketing vs. traditional marketing by our Manchester experts
Our online presence today has never been so important but for some the mere mention of digital marketing brings images of large businesses and enterprises. Clearly however, the world of technology and social media are having a huge impact on how we behave socially and act as consumers. it’s therefore only fair to say that if our business and how we work doesn’t change accordingly, it will in effect be in danger of losing out significantly. Here we take a look at the ten benefits of digital marketing vs. traditional marketing by our Manchester based experts here at Wecan Media.
Level playing field
It doesn’t matter if you’re a huge company or a small retailer, any business can compete regardless of size with a decent digital marketing strategy. Traditionally a smaller company would struggle to match the finesse of its larger competitors but online, a crisp and well thought out website can have a smooth journey and ultimately, fantastic service is king, not size.
Your company can develop its online marketing strategy for a much lower cost and potentially replace costly advertising channels such as television, radio and magazine.
Easy to measure
Unlike traditional marketing, you can measure in real time what is and isn’t working. This allows you to adapt and improve quickly. Google analytics can measure specific goals of yours such as traffic to your website. This is also the case for email marketing solutions where a good insight can be provided into how many are opening, reading and converting from your emails.
With an online presence your business can be seen anywhere in the world from just one marketing campaign. The cost to do this using a traditional strategy would be astronomical. Once you’ve optimised your keyword search you would then see a long term return on your investment; cost to maintain this would also be very low. Here at Wecan Media, an SEO company in Manchester we not only create websites but also maintain them too with different options for different budgets. Just because you’re a small company doesn’t mean you can’t still be seen the other side of the world.
How often do you see your flyers getting passed from customer to customer or is it more likely that you see them littering the streets and filling bins? Using social media people can like and share your website, emails and even social media channels which helps your message get shared quickly. All you need to do is see how effective it is for sharing breaking news. Consider the average Facebook user has around 190 friends and an average of 12% of those see their liked posts, 15 new potential customers have actually seen your one message.
Digital marketing is most certainly a force to be reckoned with and something that needs to be utilised sooner rather than later. For help with your digital marketing strategy contact us at our Manchester office and we’ll be happy to help.