Search Engine Marketing

Seo for Small Businesses

Posted 16 March 2010

More than 80% of online consumers start their quest for a product or service using a search engine. Being a small business, can you afford NOT to associate with this huge audience is the question. Let’s discuss how you as a small business owner can use search to drive more business from people who have probably never even heard of your company.

Why You Need SEO

Small businesses generally are restricted by small marketing budgets. Search engine optimisation (SEO) is extremely cheap in comparison to other forms of media and will provide your business with leads without any recurring costs. In fact, if you were to actually spend money on advertising the same message in say your local newspaper or magazine then they would’ve all been out of print or in the bin!

Once your site is optimised then we are talking about free traffic, from qualified leads, who are interested in your service. Ultimately, you should consult with a SEO Agency to make the most of your plans.

What about Set Up Costs SEO Agency charges me?

Focus on ROI, not costs. Much more important than the cost of hiring the SEO Agency is the return. £600 per month may seem like a lot, but what if you get £6,000 month in increased revenues?

Yeah, it seems like a good deal to me. SEO, like all marketing, is about ROI (Return on Investment) If you spend X and get back 3X or 5X or 10X, the actual amount that X is really doesn’t matter!


Testimonials

How many wecan staff does it take to change a light bulb? - Answer: 15. You need 1 to do the keyword research to make sure you’re changing the right light bulb, one to optimize the light bulb, and 13 to get the links.

You did say I could write anything chaps.

Mike Fisher

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