Search Engine Marketing
Seo Campaigns
Posted 11 April 2010
Unfortunately most people do not put as much importance on SEO as they do on website design. Also, with all the hype about SEO on the Internet, many have tried to do this activity themselves.
There are many things you have to consider:
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JavaScript navigation
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Content in frames or tables
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Level of content needed
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Inlinks
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Internal link structure
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Content to code ratio
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W3C valid
Ideally, you do need to find an SEO Agency. The scope of a successful SEO campaign cannot be understood by most people. When discussing plans for website design with an agency, many hours go into the planning and preparation. There is usually a team involved in the process including designers, developers and marketers. The SEO campaign on the other hand generally doesn’t receive the due diligence the design process receives.
Your SEO Agency will look at your competitors, not only the ones you compete with every day, but your keyword competitors, too. Your SEO Agency will want to know what your company’s goals are and what market you are attempting to target.
For highly competitive keywords, the SEO timeline can be daunting and it will take much more time to achieve what your company is hoping to achieve. Due to this factor you can expect to pay more money for a successful campaign. Obviously, the more competitive the key words, the more copy has to be written, the more pages added to your site and more link generation required.
Seo for Small Businesses
Posted 16 March 2010
More than 80% of online consumers start their quest for a product or service using a search engine. Being a small business, can you afford NOT to associate with this huge audience is the question. Let’s discuss how you as a small business owner can use search to drive more business from people who have probably never even heard of your company.
Why You Need SEO
Small businesses generally are restricted by small marketing budgets. Search engine optimisation (SEO) is extremely cheap in comparison to other forms of media and will provide your business with leads without any recurring costs. In fact, if you were to actually spend money on advertising the same message in say your local newspaper or magazine then they would’ve all been out of print or in the bin!
Once your site is optimised then we are talking about free traffic, from qualified leads, who are interested in your service. Ultimately, you should consult with a SEO Agency to make the most of your plans.
What about Set Up Costs SEO Agency charges me?
Focus on ROI, not costs. Much more important than the cost of hiring the SEO Agency is the return. £600 per month may seem like a lot, but what if you get £6,000 month in increased revenues?
Yeah, it seems like a good deal to me. SEO, like all marketing, is about ROI (Return on Investment) If you spend X and get back 3X or 5X or 10X, the actual amount that X is really doesn’t matter!
The benefits of SEO Packages
Posted 10 March 2010
An SEO Agency will explain that one article just isn't enough to change your ranking. With online marketing it's not just quality it is also quantity. In order to be successful online you need great content and lots of it.
You will need enough content to fill your website and also article submission to various article directories which help increase your traffic through linking. As a guide 300 - 400 word articles are a good standard to work with being long enough to keep reader interest however not too long to distract them from attempting the task. A common schedule for SEO Agency success is ten 350 word articles submitted to five directories every week or fortnight.
An SEO Agency may offer SEO packages that include shorter write ups, which help to liven up blog sites and websites. Blogs are typically shorter than articles, running 250-300 words. Press releases are an important tool that can help brand your company and announce your presence to the world.
Many web owners find it more convenient to use an SEO Agency rather than try to do it themselves. SEO Pacakages start from as little as £200 per month. Invest in SEO packages and see the difference a constant stream of good content will do for your business.
SEO Site Speed
Posted 9 March 2010
Site Speed was identified as a key factor in Search Engine Optimisation for 2010. There is a direct correlation between website speed and business results.
Content is extremely important but so is the speed that content is delivered! Server location is also important, for instance, if a brand was targeting the UK market yet had a server in the USA. In short, faster websites are a winner in the rankings game.
In addition to speed at which content was accessed, the quality of the content itself was also credited as an important factor.
Many may ask why speed is so important as it is now 2010 and most have faster internet connections, right?!
Regardless the speed the page loads still matters!
Generally you will not have all of the visitors bandwidth in most cases. Imagine a web-user downloading a file, listening to music online while visiting your page in parallel. Even worse, imagine if many users share the same WLAN etc…
Check your hosting server as some problems are server related i.e bad code, database issues etc. Don’t take our word for it, check out Matt Cutts video which re iterates our message that website speed is most definitely a Google Ranking Factor as fast loading websites makes web surfers happy!
SEO Agency wecanmedia
Posted 13 February 2010
Using our SEO Agency
Having the resources to operate your business is hard enough without the added burden of maintaining and updating your website. Many businesses set up their website and then wonder why they are not getting any visitors to the web site. The solution to this is of course recruiting the services of a SEO Agency who will then optimise your web site for search engines giving it more exposure.
There are many websites on the internet and it’s highly likely that you will be up against some extremely large competitors in your industry. It may be of little use that you choose generic keywords for your website as a competitor will probably have more authority over them hence searches for those terms will be redirected to your competitors as a result.
By choosing an SEO Agency such as wecan media will help you over time to climb up rankings on websites such as Google and Yahoo! to get your website more exposure and attract more visitors. When you sign up with our SEO Agency, we will give you a free seo analysis and determine what needs to be done to help you gain more traffic.
By investing in an SEO agency such as wecan media, you will be resourcing your search engine marketing optimisation campaign to experts who have experience and success in this field. As an SEO agency, we can take on your search engine marketing campaign and use only the most ethical search engine marketing techniques as an SEO agency, giving you more time to concentrate on running your business operation.