In the wake of the global economic downturn, many marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories and in most cases that means online marketing – Digital Media.

Most companies have found employing the services of a Digital Media Agency as given them a greater ROI and in a recent survey by the Society of Digital Agencies (SoDA) over eighty percent of respondents said they plan to invest at least as much in digital marketing in 2009 as in the previous year.

When asked if they were doing more digital work in the wake of the downturn, at least 36% of ad professionals said yes, and many expect to take on significantly more. The issue is many advertising companies and marketing companies are print specialists and do not understand the digital market.

My predictions for 2011 are that many marketing companies will again fail to deliver the sort of results that a Digital Media Agency can!