Responsive website design
As more and more people are beginning to use their smartphones to access the Internet as opposed to their desktop alone, one thing has become abundantly clear and that’s the fact that mobile internet surfing is taking over. When it comes to the Internet and mobile use, it isn’t just surfing either. It would appear that smartphone use is now ranging from browsing social media channels to checking emails and even making online purchases. Due to mobile Internet usage increasing steadily, it’s now more important than ever that your website is mobile friendly. While some choose the route of having a desktop specific website along with a mobile specific website (two very separate entities), it is now possible to have a website that caters for both and this is known as a responsive website.
A responsively designed website is simply a website that has the capability to display all content, images and even structure over a range of screen sizes. This means when the user accesses the website on a desktop, they’ll be getting the full view. When they visit the website from their smartphone or tablet, the website will merely retract in order to fit the screen size. In other words, a responsive website allows you the convenience of just one website to maintain while catering for a number of different screen sizes. The question is, how important is responsive website design? The short answer would be, hugely important. To explain further let’s look at some of the really important reasons why you should be making the switch to responsive website design.
Why is responsive website design so important?
Mobile usage is increasing –if you take a step out in the open, you’ll be hard pushed to avoid the fact that a lot of people are spending a lot of their time on their mobile phones. In fact it would seem just about everyone is pretty much attached at the hip withtheir smartphone. Despite this, there are a number of companies that haven’t yet picked up on this trend. Maybe the following statistics will be able to convince them of just how much the mobile world has skyrocketed:
- More than 20% of searches on Google alone are performed using a mobile device.
- In 2012, more than half of all searches covering all search engines were carried out on a mobile device.
- 25% of Internet users will only ever access the Internet via a mobile device.
- Just over 25% of all emails are read on some form of mobile device.
- Mobile Internet usage over took desktop usage in 2014.
- 1.08 billion of the 4 billion mobile phones in the world are smartphones.
It’s recommended by Google – we all know that Google’s a pretty big deal. It’s such a big deal in fact that they hogged a whopping 67% of the search market share in 2013 which made it the most popular search engine in the entire world. If Google then claims it prefers responsive website design in terms of mobile configuration then you should take the hint. The reason Google prefers responsive web design is due to the fact that it’s more efficient and the reason it’s so efficient is due to the fact that all websites (mobile, tablet or desktop) have the very same URL and the same HTML. This means that Google no longer needs to index multiple versions of the same website.
Increase conversion rate – besides the search benefits, responsive web design is great at increasing your conversion rates from all the mobile users in the world. The reason for this? If a website doesn’t work on a mobile or tablet then users obviously won’t be able to convert. With 69% of tablet users now shopping on their devices in the last few months alone, it makes perfect sense to have a responsive website that gives users an easy route to convert.
Better user experience – we’ve briefly touched upon this before but responsive web design will give your users a much better experience when they’re on your website. A great example of this would be the fact that users won’t need to zoom in and out of your website, shrinking text or images in order to see what you have to display and navigate their way around. Instead, all of the content will rather conveniently adjust to whatever screen size they’re using. A better user experience will also make it much easer for users to reach you and raise any concerns. If users are able to contact you and find a way to complain then there’s a much lower probability of them raising their issues publicly via social media and a much higher chance of them returning.
Easier to manage – if we scoot back briefly to SEO for a moment, if you have separate desktop and mobile websites then you’re going to have to run entirely separate SEO campaigns for each website. This will be much more time consuming than simply running and managing only one SEO campaign for one website. That wouldn’t just make your customers happy but it would make you extremely happy too. This makes responsive web design much more cost-effective also, especially if you’re employing experts such as ourselves as we’ll only be managing one website for you.
Keep ahead of your competition – in the great world of business it’s important that you stay ahead of your competition and if more and more users are reaching for their mobile devices to make purchases online then quite simply, you have to cater for that. If that doesn’t convince you enough that responsive web design is the way forward, then perhaps yourwebsite conversion rates going through the roof will? Stay ahead of your competition and have a website that really stands out and gets your brand the attention it deserves.