Everything you need to know about web design to help you increase your sales
The majority of people out there believe web design is just about creating an attractive looking website and to an extent they would be right but there is actually a lot more to it than that. Effective web design is based around making a visually attractive website that’s not only user friendly but search engine friendly too and more importantly, designed to sell.
There are a number of factors that go into creating such a website and not knowing these factors can quite negatively affect your ability to reach your marketing objectives. This article explores just a few of the factors that should be considered when creating an effective website.
Is your template hurting your website?
Many jump on the bandwagon of simple do-it-yourself sites such as wordpress and although they might be easy, they can often do a lot more harm than good. One prime example of this would be the fact that they’re very generic; this isn’t great for branding. Once you find a template you like you can guarantee you’ll find a thousand others like it.
You want your website to be totally unique to you which is why a custom website is far better. There can also be a lot of technical challenges. HTML and CSS for example can all be difficult to adjust when using a template website. The lack of customisation can also create problems especially in a time when the majority of searchers use their mobile phones. Without a mobile friendly website you can bank on visitors leaving you the second they find you.
Have you thought about Mobile Friendly Web Design?
As we briefly explained above the mobile marketing industry is booming. It’s growing at such a rapid rate that more than 91 million consumers will use the Internet through their phone at least monthly. This means if consumers are looking for information through their mobile device then your website really needs to be mobile friendly.
With statistics that showed around 20% of search traffic was coming from a mobile device way back in 2012 and now a whopping 60% in 2014, it would seem crazy to ignore a web design strategy. Of course it completely depends on your type of business however the question you need to ask yourself is, are your competition doing it? If the answer’s yes then why aren’t you?
What’s your search engine optimisation strategy?
If you’ve never heard of search engine optimisation, or SEO, then it can seem completely alien. Simply put however, SEO is the process of increasing your websites visibility. For those who have somewhat of an idea, the notion of placing keywords in special places on the website is all it consists of but this is merely one part of the puzzle. There’s a lot more to SEO than meets the eye. Here are just a few important aspects of SEO that shouldn’t be ignored.
- Java script/flash/CSS – there are a number of barriers which make it difficult for search engines to crawl your website but there are ways of getting around them with a fully functional and easily navigable website that please both potential customers and the search engines.
- Sitemap Creation – imperative for search engine spiders to crawl and index your website easily.
- Internal Linking – building links is a big part of SEO but it’s also about having a great internal linking structure to make the website easy to navigate. This helps search engines find the valuable content on your website as well as possible customers too.
Do you have a plan in place for Copywriting?
SEO does indeed play a big role in making a website that sells but there are a number of areas within SEO that contribute to that effective website. One of those areas would be copywriting. Copywriting is simply writing to sell something whether it’s a product or service. Having a website without good copy is like having a shop front with no display. A basic understanding of copywriting fundamentals is essential. The aesthetics of the website is obviously the primary focus but the secondary areas should never be ignored and copywriting is one such area that must have attention paid to it.
When it all comes down to it, there are a lot of areas that must be considered when looking at web design. It’s not something that can be learnt after one evening of reading a wordpress leaflet however this doesn’t mean you can’t have an effective website for your business.
By using a website design agency such as us here at Wecan Media you can give yourself access to the knowledge and technology needed to create a fully functional website that will indeed sell your product and service as you need it to. With an effective web design strategy from experts within the field you can have an easy to manage website that’s user friendly, search engine friendly and designed to increase sales. It will also be customized fully to aid with branding of your company or product.
By using a specialised web design company you won’t be left with a one size fits all approach but a customised strategy that suits your individual needs. With in house website designers, marketing consultants and copywriters, your website can be created and maintained all under one roof giving you more time to focus on your product or service itself. When it comes to web design, let it work for you not against you.