3 fundamentals of responsive design mastered by our web design agency in Manchester

3 fundamentals of responsive design mastered by our web design agency in Manchester

Just a few years ago it was quite easy to design and build websites. They were simpler for the mere fact that they were viewed solely on desktops and laptops with hardly any variation in screen size. Jump forward to today and mobile devices have changed that. With screens now ranging in size from four to twelve inches it means that websites must now be responsively designed. A responsive website is one which makes very clever use of CSS to ensure web pages render well across a wide range of screen sizes.

It’s not necessarily a technology or standard but rather a set of design principles that help achieve the result. Making the efforts to understand the elements of responsive web design is something we take very seriously here at Wecan Media. Here are the three fundamental techniques that we master at our web design agency in Manchester to ensure the best responsive websites each and every time.

Media queries

these allow you to design different layouts for different media types such as screen, print, TV and handheld. Depending on the media type, you can configure the style and font as well as other elements on the page. Media queries were introduced in CSS3 and allowed a designer to customise the presentation of the content specifically. The media features include things like device height, width, resolution, colour and height and width of the browser window.

Fluid grids

this is a term used to describe a layout that’s coded in relative proportions rather than with fixed pixel values. Traditional CSS layouts would use fixed width grids to position the elements but a fixed width approach no longer works today, now that our screen sizes vary from a few inches to a few feet. In fluid grid design everything’s coded in relative proportion so instead of things having a specific height and width it’s now given a percentage or relative size. This allows it to adjust fluidly. Creating a fluid grid takes a lot of time and care but done correctly works fantastically.

Flexible images

images are considered flexible when the image scales to fit a shrinking/increasing screen size. This can get tricky however when a 700 pixel wide image looks great on a desktop but gets chopped off on a 300 tablet. This can be fixed by using CSS Max-width property to make images scale correctly.

Responsive design is very much the future of our industry, which is why we take it so seriously. With so many different techniques flying around it can be difficult to keep up but here at Wecan Media it’s a breeze. Having dedicated teams, such as our SEO agency here in the UK as well as our Manchester based web design agency, it means we’re constantly learning new techniques and keeping up to speed. If you want the best designed website you can afford then come to us here at Wecan Media. 


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