Simple strategies that can help grow your business from our expert digital marketing agency in Manchester
Digital marketing is absolutely essential in today’s world with both competitors and potential customers going online, it’s the only way to stay ahead. When you’re a small business the online world can seem intimidating. To ease it a little here are a few marketing strategies that any business owner can implement to help their business grow, from our very own experts here at our digital marketing agency in Manchester.
Setting a goal
You might want more customers, more recognition or maybe you’re simply looking to get ahead of your competition. Whatever it is, starting with a solid goal will increase your chances of success. Digital marketing is especially great for small businesses but going into the process blindly can leave you with a bit of a mess. This is where help from our web design agency in Manchester can prove vital.
Create a marketing funnel
Successful businesses have effective marketing funnels in place. This is where you map out the customers journey from when they’re a complete stranger all the way through to becoming a lead. It’s at this point that you can then put strategies in place to move them along the funnel. Having an effective funnel won’t just get you more leads but it’ll help you turn those leads into customers and quite possibly repeat customers. Elements of a marketing funnel can seem a lot to put together, which is why it’s best left to experts such as our digital marketing agency based in Manchester.
This is where an image or text is used to prompt visitors to take action such as subscribing to a newsletter, viewing a webinar or requesting a demo product. CTA’s can direct people to landing pages where you can collect information in exchange for a valuable marketing offer. Effective CTA’s will inevitably result in more leads and conversions for your website. In order to create a lot of visitor-to-lead conversion opportunities then a lot of CTA’s need to be created. Distribute them across your web presence and optimise them.
In order for there to be people to drive through your marketing funnel there needs to be traffic on the website. There are a variety of ways you can drive traffic to your website such as with quality content. You can also use a keyword strategy too by inserting related keywords into the content. This will help the content and website show up more in search results.
For more information on how to use these simple marketing strategies then contact us here at Wecan Media direct. Our digital marketing agency in Manchester will make a huge difference to your online presence and help your business grow.