Our retained client Dr Khalid Khan requested that we create a dental website design for his new dental clinic opening up in Alderley Edge, Cheshire. An important consideration was to take in account the many devices used today hence having unearthed new design methodologies.
Designing a website for screen sizes from 3.5 inches to 30 inches and everything between and above can be a challenge. The Web like any other mediums has its own limitations. Over 55% of browsers now use their mobile phone as the main source of web browsing with over 45% saying they prefer to use their mobile phone to browse the internet. Having discussed the pros and cons of having a separate mobile website versus responsive design we came to the conclusion that responsive was the best choice moving forward.
Responsive design is a technique that creates a website that reacts to the size of the website visitor screen. Responsive design optimises a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.
Mobile browsing has grown year on year with increasing preference online across multiple devices - tablets and smartphones. Responsive design represents the simplest way to reach users across multiple devices and ensures a seamless user experience. Traditionally users would be re-directed to a device specific site (mobile), but responsive design means one site can be implemented across devices.
Another reason for choosing responsive design is that the user has an improved site experience as with no requirement for redirection, a unified design approach creates a consistent look and feel. Consistent user experience has a positive impact on conversion rates as people become more familiar with navigation and site or system use across devices. Responsive design removes some of the barriers that having multiple sites can present like functionality, performance and consistent look and feel.
With a single responsive site stops the need to have to track user journeys, conversion paths, funnels and redirections between websites. Google Analytics can be optimised to handle multiple devices and responsive reporting. All tracking and analytics will be condensed into a single report, allowing for easier monitoring and analysis.
All SEO efforts can also be focussed on the one site. This reduces the time spent as while SEO campaigns can be time consuming and costly, by creating a responsive site, all efforts can be focussed on a single site, with unified strategy and tactics across devices. Google suggest that mobile optimised responsive sites are featuring prominently in localised search results too.
But a responsive site was just a piece of the puzzle. The other key ingredient to an amazing website is providing a personal experience. We decided on offering a highly visual image led home page design that outlined the key services offered by Dr Khan and his team. By doing this allowed users to visit the website and quickly navigate to the secondary pages with personalised content in two clicks.
For private dentist in Alderley Edge visit the Elite khan Dental website www.elitekhandental.co.uk