Responsive Design - The User Experience
User experience (UX) is described as a person's emotions when using a particular product, system or service. Technology developments mean that face-to-face interaction isn't necessary hence a positive online user experience is vital to the growth of all businesses.
User experience is very much a relationship between the customer and your brand. This is forever changing due to circumstance and innovation, yet marketers know a bad user experience can be hard to shake off.
This being said, we know user experience isn't just for website designers and information architects anymore. When marketing we craft content around the user journey adding for instance product videos, blog articles and whitepapers. We fear that this content may not be shared unless this content is quality content.
But do we always evaluate how this appears and functions on all devices? Is email content optimised for mobile..?
A lack of care can negatively impact SEO and bounce back rates when users aren’t patient enough to wait for long loading times or work around an interface problem. This is why user-centred design is so important.
2013 was very unusual year in the PC market. PC sales are down and more consumers are buying tablets than ever before. Tablet sales are expected to exceed 271 million units in 2014.
Their sales numbers may top notebooks next year. Smartphones, of course, are also a hot commodity too.
Meanwhile, the shift to mobile is happening at an extraordinary speed. Today, over 20% of Mashable's traffic is mobile. By the end of next year, this may exceed 50%.
Does The Website Display Content For Users’ Needs, Regardless Of The Device Used?
This is where responsive design shines. In simple terms, a responsive web design uses "media queries" to figure out what resolution of device it's being served then size correctly to fit the screen.
Given the rapid adoption of tablets and smartphones - users currently seem to prefer visiting websites on their mobile rather than in apps - I think it's inevitable that 2014 will be the year that responsive design really takes off.