Uk Seo Agency - Search Results

UK Seo Agency

UK SEO - Search Engine Optimisation

Have you ever wondered why Google.com delivers different results for a user in the USA than for a user in England?

The answer is not as simple as you would first expect. Having spoke to many SEO Agency consultants at various conferences one thing is for sure, that we already know Google delivers results based on the geographic location of the person who is searching, which is determined by their IP address. Generally also true for Google local domains too, like google.de or google.com.au, but IP address is not the only factor influencing the search results.

Server location - Google also takes into consideration the geographic location where the domain is hosted. A .com hosted in Germany is seen as a German site, whereas a .com hosted in England is seen as an English site. So, if you want to target an American audience, and you want to be given priority in the US search results, then hosting in the US is the right choice.

Top level domain name - TLDs are strongly weighted for local search results by Google. Other TLDs like .info, .tv, .biz are given less authority because of a large number of spam sites with these extensions. TLDs with high authority are edu, gov, org and mil. The most popular remains to be .com and although it can be used by sites in any country, it still doesn't guarantee that the rankings will not fluctuate in the Google SERPs.

Location of incoming text links - known as ITLs. If your target is international then you should try to get links from sites hosted in as many different countries as possible. However, if your target is a more local audience then get as many links from sites hosted in the country you have targeted. Make sure you choose the right Digital Marketing Agency ideally a UK Seo Agency who are aware of who you are targeting.

Page language - it's possible to rank for pages you translate in other languages too, even if your site is not hosted in the country whose language you target. In this situation the ranking factors include, aside language, encoding characters, and meta titles and descriptions, which should be translated too.

The Seo Agency will set up Google Webmaster Tools - Howver if you decide to sign up for this service, Google asks you to set up the geographic location of your site. You can also set this up at a later point, or edit it, but this option is not available for a country specific TLD like .de, .fr, etc. But for .com and other generic TLD sites, this Google Webmaster Tools settings replaces the server location signal and is particularly useful to set a different geo-location for each subdomain you want.


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