Email Marketing - Best time to send them

Monday
Positive: Office work has not filled inboxes yet

Negative: Consumers are in “work mode” and won’t be focused on non-work tasks

Best Practice: Send emails late Monday morning, after consumers have cleaned the weekend spam from their inboxes
Tuesday
Positive: People have organized their week, and can find personal time for emails

Negative: Emails poised for a weekend response may be too early

Best Practice: Use Tuesday for emails that request action during the workweek
Wednesday/Thursday
Positive: Consumers are planning their weekends and gearing up for personal time

Negative: Time during the workweek is running short, and requested action may be pushed     back to the following week, or even forgotten about

Best Practice: Focus leisure and weekend notifications during these key weekend planning days

Friday
Positive: Studies indicate fewer total emails sent compared to the rest of the week, increasing visibility among the myriad of other messages

Negative: Consumers hurry to leave the office early, and may not take time to view non-work related emails

Best Practice: Send emails early in the day to give consumers more time to take action.  An unopened email from Friday will sort to the bottom of an inbox on Monday, and is often discarded.

Digital Communications Agency


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