Posted on the 1st May 2012 in SEO
Selecting a SEO Agency
Selecting the right SEO Agency
Many marketing managers and web designers face the task of optimizing their web sites' presence in search engines like Google. Some companies contract with an SEO Agency to assist with this effort.
In general, there are 3 options available:
1 Automated software. The software submits to hudreds of sites, but results in very few good rankings what so ever.
2 SEO Company contracted that use doorway pages and cloaking with hosting external to your site. This is frowned upon by search engines because they don't want to have millions of useless pages. Generally these rankings don't last more than a few months, so short term at best and can be very expensive.
3 Partner with Legitimate SEO agency that focus on increasing the ranking of your pages by onpage optimisation. These firms will suggest editing your pages to increase their popularity and topic-centric characteristics, then help determine keywords for registration in major search engines and directories. This option is more costly, but it's probably the best long-term solution plus you normally always make up the cost of optimization through increased traffic and sales
Core competency is the first thing you want to look at when selecting a legitimate SEO agency. Most agencies will outsource SEO services, and companies that possess core SEO competencies are rare. The SEO industry has no professional association. There aren't standardized definitions of industry terms. It's an environment that changes every day.
To check for core competencies and how to select the right SEO Agency to help you optimize your web site's presence in search engines? Just follow these simple steps.
First of all, it is a very good idea to ask for testimonials.
Will you have direct contact with an SEO account manager? It's very important that you are empowered to discuss your SEO plan directly with an account manager who understands what you want to achieve. Very often, this one-to-one contact is missing, information is not transferred, SEO benefits or problems go amiss, and clients are left dissatisfied. Monthly contact should be maintained to gain valuable information about what's happening, what's being done, what changes have occurred, and so forth.
Will your SEO campaign position not only outside links but also your primary domain name? Many search engine optimization or positioning companies will attempt to contract on a pay-per-click basis. This means they are hosting and designing web pages on your behalf and linking them to your home page. These outside links, when found on page one of search results, either redirect or provide a hyperlink to your home page (domain name). If you don't renew this type of SEO service, you lose all the links you paid for. Make sure your SEO contract includes the optimization, submission, and registration of your home page into the major engines and directories.
Are your expectations being met? Either your SEO campaign will fit your expectations or it won't. You might feel uncomfortable with how long it takes to achieve effective results. If so, you need to ask your account manager about the length of time. You might re-evaluate your expectations or determine whether the account manager knows what he or she is talking about. On the other hand, if you hear what you want to hear, perhaps the SEO account manager is promising too much. In sales, it's not uncommon to promise everything the client asks for. Be careful. Remember, SEO is an ever-changing, ever-evolving process, and no one can guarantee the future.
Decide on a budget for SEO Agency services but be realistic. Make sure you review all the options and know what's best for you and why.
•If you paid £500 - £2000 per month; get a lot of your key phrases linked on pages 1, 2, and 3 of major search engines; and see a more than 150 percent increase in search engine traffic, are you going to be happier?
Many clients have found the ROI is among the best in their marketing plan!