Web Design

Web Design graphics play an important role in marketing your website and are therefore, a very efficient and effective way of boosting your sales. It is very likely that your graphics give the potential customer their very first impression of your website and it is very important that a constant overall image of your site is created.

The quality and positioning of the graphics contained in your website design are crucial for it to look both striking and professional. If all else fails in your website design, using professional looking graphics can only serve to enhance your site.
Positioning in web design
Obviously, in launching a professional website design, you are trying to get a message across to your customers, whether it be informative or for sales. In either case, the content of a website must be easily read. One way to achieve this is by breaking up the text with well positioned and relevant graphics, ensuring that the viewer's interest is held while you get your marketing message across. The graphics should be complementary to the text and aid in conveying the marketing message. The visitor should be able to look at a web site and instantly know what to expect from the rest of the site. Website graphics and their positioning play a vital role in web design
Image Formats for web design
Generally, the formats used for website graphics are either JPG or GIF, as they load quicker than most others. The JPG format is mainly used for photographs and the GIF format is mainly used for buttons, logos or menu bars. A word of caution when working with graphics in JPG format. This format is a lossy compression, which means that every time the image is edited and saved, it loses a small amount of quality. The best way to avoid this is to edit the image in the native format of the image manipulation soft ware you are using, and then save the final version in the JPG format. 
Size Does Matter in web design
Whenever someone visits a web page, that web page is downloaded onto their computer, which means that your graphics are downloaded as well. There are 2 very important factors that come into play here if the site contains large graphic files. The first being that if the viewer is using a slow internet connection, the graphic will take forever to download, causing the viewer to lose interest and probably leave the website. The second being that graphics can use a lot of bandwidth, which means that if there are many large graphic files on the site, and that site becomes popular, then the cost of running that site may escalate considerably.
Therefore, if your graphics are more than 50kb, then seriously think about reducing their size. There are two points that you should consider. One, stop thinking about inches or centimetres and think in pixels, as this is what your web page is measured in. Two, screen resolution wont be much better than 96 pixels/inch on most computers, so why use a graphic that has a resolution of 600 pixels/inch and therefore six times bigger? 
In summary, professional website graphics are attention grabbers and will make your website stand out in the crowd. They can enhance your website and increase its popularity and thus generate revenue. Good web design graphics add professionalism to your website, which will in turn entice viewers to return. On the flip side of the coin, poor quality or badly positioned graphics can cause your site more harm than good. Large graphics files can cause web pages to load slowly, potentially losing viewers and damaging your business. 
Web design is very important as this is your online presence that creates that first impression of who you are and what you have to offer. Web design and website development may be best left to the professionals web designers due to their experience however simple web design can be fun for you to do too!

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