Blogs
Market via Social Media
Posted 9 March 2010
Using social media to market your business is an excellent idea, however don't plan on doing it yourself or getting your friend’s daughter to do it for free!
Social media marketing is cheap, but certainly not free. There are many free tools that can be employed in social media marketing including Facebook, YouTube, Flickr, alongside Digg and StumbleUpon. There are also Free blogging tools around too, like WordPress and Twitter. The fact remains that integrating these tools into a corporate marketing program requires time, skill and money.
Companies advertise these services and claim to be social media experts calling themselves Internet marketers, Social media marketers, Social media consultants, Social media strategists, Social media experts, Social media gurus and Internet marketing gurus!
Very few have actually created a successful Social Media Marketing campaign for clients using the tools mentioned. A successful social media marketing campaign integrates social media into the many elements of marketing, including advertising, digital, and Online PR.
Opinion and theory are no match for experience, hence the best social media marketers now have more than 5 years of experience incorporating interactivity, blogs, forums, user-generated content, and contests into online marketing. The best ones having created and run social media sites themselves!
Many companies have tried to do it all in-house. It is extremely difficult to achieve success as brands need a strategy, contacts, tools, and obviously experience—a combination not generally found in in-house teams.
The truth of the matter is no matter how great your product, service or idea is you need to drive traffic to your social media effort otherwise all you have is a tree falling in the forest, heard only by those standing nearby. Contact a company that knows about Digital Marketing and has experience in social media and then let them spread your word!
Professional Company Logo Design
Posted 6 February 2010
Professional Company Logo Design
Every successful company has its own "personality," and just as our personalities are complex, so too is your company's personality. A successful company logo is a means of condensing a complex reality into a single, simple statement, one that can be controlled, modified, developed and matured over time.
Your company logo design needs to be much more than just a distinguishing mark for your company. It must be an indication of quality, value, and reliability.
Does your business logo design do these things successfully:
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IDENTIFY your company, product, or service.
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DIFFERENTIATE it from the mass of other similar companies
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COMMUNICATE information as to your products value and quality.
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ADD VALUE by causing you to provide a quality service in order to maintain your company's reputation.
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REPRESENT potentially valuable assets. When people see your logo, can they tell by the design that your product or service is of high quality.
If your business logo design doesn't do these things, then you might need to update it, possibly seeking professional advice.
Is your business logo design really that important?
It is extremely important! Your logo is a part of the foundation on which you build your brand. Especially since the recent explosion of Internet businesses, but even before that, consumers have an overwhelming variety of choices. Chances are that whatever you are selling, there is something similar to it available. Chances are there is someone in direct competition with you right now. Yes, there are very few products that are shielded from direct competition because of a patent or for some other reason.
It is because of this that much of your efforts in marketing and branding should be concentrated on building a distinctive and differentiated "brand personality" for your company.
Take the success of Coca-Cola and Pepsi-Cola. There is some difference between these two products, but this difference is very subtle. Plus, there are hundreds of other brands of cola on the market. Even so, these two brands, Coke and Pepsi, are able to dominate the world wide cola market. What is the main factor for their success? It is the strength and appeal of their brands.
And what is the foundation for their brands?
It is their powerful Logos!
Your business logo design is the means by which you can distinguish your products and services and therefore serve both your needs and the needs of your customers.
1) Long lasting style.
It is often tempting to adopt a design that looks really cool at the time but that can become outdated very quickly. This leads to the logo being constantly changed. Your logo designer should resist the urge to change your logo unless it is really necessary. It is only after consumers frequently see your logo that people may start to notice it. (Sometimes this is after you are already bored with it)
2) Distinctiveness.
It is interesting to note that many new companies adopt logo styles that are very similar to everyone else's. Don't go overboard though, your designer should be sensitive to cultural norms. A really wacko design wouldn't do well in funeral home. However, you should still seek distinctiveness.
3) Appealing to consumers.
Your logo must be appealing to those who aren't affiliated with your company. This means you must test your logo. Show it to your customers and see what they think. Ask them what emotions it evokes in them.
4) Conveys the right image.
What image are you trying to get across to your customers? Corporate? Upscale? Franchise looking?
5) Legibility
No matter what you do, if people don't understand your logo, then it will be ineffective. Who are you trying to target? Where are you going to be displaying your logo other than your web site? Will it be on your letterhead, business cards, auto signs? Does your logo put out the same message no matter where it is displayed.
In conclusion, your
business logo design is central to your company's "personality". Even if your company has a great personality, if your logo doesn't convey that, then people may get the wrong idea and never do business with you. Within your logo and company name is held all of your investments, because it is this clear, identifiable aspect of your brand that the consumer uses in selecting your company or purchasing your products.
Mobile Marketing generates an excellent ROI
Posted 22 January 2010
Mobile Marketing generates an excellent ROI
Why is Bulk SMS known as Mobile Marketing good for Business.
Short Messaging Service is commonly known as SMS or text messaging. SMS is a cheap messaging solution. SMS is a text message that can have up to 160 characters of length that can be sent to mobile phones. A cost effective alternative to outgoing calls is SMS and is convenient also.
SMS is non-intrusive and hence messages will be obtained in a discrete fashion. SMS does not disturb you if you are busy with an important work. The advantages of text messaging are cost effectiveness, comfort, opinion expression, and spontaneity. The main advantage of text messaging is its inexpensiveness. Text messaging is found as the most comfortable way to communicate.
Text messaging can be done at any place and at any time if you want to chat with your relatives and friends. You can also save your time and the message will be pleasing when the text message language uses abbreviated code in the SMS. It provides you an excellent opportunity to state your thoughts in public concerned matters.
You can also win numerous contests by sending SMS and using SMS. Spontaneity is another remarkable aspect of SMS. It connects the people in a greater speed and it surpasses the big oceans and seas to reach the target within seconds. These text messages do not require dedicated time and so you can write messages while waiting for taxis, eating, travelling or during television breaks.
The SMS can have its origination from other mobile phones, Internet or computers. Consumers and also business people use the short messages for remote communication. It also allows the staff in travelling jobs to be connected with their offices for specific and periodical instructions. SMS is going to continue at a faster speed and the users will take advantage of text messaging capabilities in their workplace too.
Mobile Marketing is an excellent way for you to connect to your customer in an effective manner every time. There are several benefits to using this type of marketing and you may not realise the potential it creates for your business. Finding that all important target moment when it will strike the individual just right is the difference between effective advertising and a waste of your marketing budget. There are some things to consider about Bulk Text marketing.
One of the many benefits that mobile marketing works well for is the simple fact that it is personal in nature.
Consider the fact that instead of advertising on a huge billboard and hoping that those that drive by will see it, you are giving personal attention to the individual. Instead of hoping that the channels don’t get changed when your commercial comes on, send it right to the individual and know that when they glance at their phone, they already have your message. This personal touch is very powerful.
Another option is the immediacy of Bulk Text marketing.
You don’t have to wait for them to act, as many times they have the ability to click through the message to obtain information about your product or service right then. One of the hardest tasks in marketing is getting the message out and then making it stick. This process works well as the action can be taken immediately.
That gets you instant results for your advertising.
With thousands of products coming online each day, it is hard to make one product or one service stand out against the rest. With
Mobile Marketing, the audience you are targeting gets your message about who you are, what your business is and about what products are available immediately and they can then act on it. Bulk Text marketing is fast becoming the most successful type of marketing. Add
text messaging software to your marketing campaign.
SEO - An Explanation of Search Engine Marketing
Posted 19 January 2010
Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans spell it, is the practice of modifying a website so that it is considered to be Search Engine Friendly.
If a website can be properly read by the search engine spiders, for instance Google bots, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs).
The primary task for a
SEO Agency is to understand what the search engines are looking for and which techniques they give greater credibility to.
This is the Holy Grail of search engine optimisation and even though some companies employ "Black Hat" techniques to deceive each search engine, natural and ethical Search Engine Marketing techniques that are approved in industry prevail for search engine listing permanence.
